MU students Laura Blood and Matt Taylor focused on a "Shop at Home" campaign. Their project was to try to bridge the gap between businesses in Weston and the potential customers who live in the area.
In surveys, Blood and Taylor found that residents would shop in Weston if more products were available. People said businesses had good or excellent customer service and were friendly. They wanted more stores, variety and better prices.
The two said merchants needed to let shoppers know what was in it for them - keeping money in town, feeling pride in their community, and knowing that merchants love the town, not because it is a very lucrative economy.
Playing off the former logo for Weston, the students designed a lightning bug logo with the phrase "Catch the Weston Shopping Bug! Keep Our Hometown Buzzing!"
Possible campaigns include a rewards program, "Show the Glow/Second Saturday Kickoff," a firefly catching contest and a "Where's Wally" scavenger hunt.
No comments:
Post a Comment